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Reach Reach your core target market audience. Facebook Core Audiences helps you select the rights customers for your advert in just a few clicks. Whether you want your advert to be shown to people based on age, location, hobbies or something else, we can help you connect to people who are likely to be interested in what you offer. Audiences can be as broad or well defined as you like you choose Location Reach people in the towns or cities, communities and countries where you want to be to do business. Demographics Select an audience based on age, gender, education, relationship status, job title plus lots more. Facebook does not allow anyone to reach customers based on personally identifiable information. Interests Choose the interests and hobbies of the people you want your advert to reach – from organic food to action films, plus everything in between. Behaviour Select people based on their prior purchase behaviours, device usage and other activities. Connections Reach people who are connected to your Facebook Page or event, or exclude them to find new audiences. Learn how to choose an audience for your Facebook advert in this free Blueprint course. CUSTOM AUDIENCES Get in touch with people you already know, its a great place to start. Face book Custom Audiences are built from customer data that you have on hand, making it easy to reconnect with the people who have already shown interest in your business. Forge relationships and drive sales by targeting your existing connections on and off Facebook. Contact lists Use data from your CRM system or customer contact lists – such as phone numbers or email addresses – to connect with your customers and contacts on Facebook. We’ll find Facebook accounts that match that data, but we don’t share who matched. See how to use a contact list Site visitors Install the Facebook pixel on your website to create an audience of people who have visited it. You can even use site traffic data to show people adverts for things that they’ve shown interest in on your website. See how to use your site data App users Install the Facebook SDK in your app to create an audience of people who use your app, so you can inspire them to return to a game or view an item that they may be interested in buying. See how to use your app data Learn how to create an audience for your Facebook advert in the free Blueprint course, found on Google.
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LOOKALIKE AUDIENCES Find people who are similar to your current customers you can pop details in top bar and it will find for you. Facebook Lookalike Audiences helps you connect to people on Facebook who are similar to your customers. Use the insights you’ve gained from marketing on Facebook to increase your chances of reaching people who will be interested in your business. Lookalike Audiences are a fast and effective way to connect with more people who are likely to respond to your adverts. Audience Insights Audience Insights help you learn more about your target audiences. It aggregates attributes about your customers, such as interests and behaviours, which you can then use to find new audiences who may be interested in your business. Learn how Lookalike Audiences can help you reach people who are likely interested in your business on the Advertiser Help Centre. Great if you get stuck step by step help.