Create a Page for your business.
Here’s what you’ll need to set up your Facebook Page.
1. Your business name and description
Name your Page after your business, or another name that people search for to find your business. Use the About section to edit and
tell people what your business does.
2. A profile photo and cover photo
Choose photos that represent your business well. Many businesses choose to use their logo as a profile photo. For the cover photo, choose an image of your shop, products or from a current marketing campaign. Or if not products you sell.
3. The action you want people to take
At the top of your Page, you can add a call to action that directs your Page visitors to do something, such as visit your website or phone your shop. It just takes a few clicks.
See how to add a call-to-action button in Facebooks training section
6 in 10
local businesses1 say that having an online presence is important for their long-term success2.
Or learn how to convert an existing Facebook profile into a Page
What do you do once you’ve created a Page?
Publish new content, your Page should be active and informative before you start promoting it, so start posting updates as soon as it’s live. New photos and updates help to keep your Page fresh for visitors. You can extend the reach of your posts beyond your Page followers by boosting your posts and selecting the people you want to connect with. How brilliant start building very quickly.
Let people send your business private messages to ask questions, get in touch or make suggestions. Facebook Messenger is integrated with your Page, so you can connect with customers one to one.
Add special features.
To make your Page more useful for people, you can also add special content to your Facebook Page, such as displaying your menu, listing your services or showcasing your products with a shop section, to suggest to customers where they can receive your service or product.
Promote your Page.
Once your Page has been set up, invite your customers and contacts to connect with you there to get in touch and keep up to date with what’s going on. You will find in business retention is important so keep customers happy. You can also run ads to find brand-new followers.
Click on Insights at the top of your Page to see how people are engaging with your business – you’ll see how many people you’re reaching with your posts and which content they like best. Seeing how your Page is performing can help you to define a better content strategy.
Learn how to set up and optimise your Facebook Page for engagement in the Advertiser Help Centre.
You can use Facebook products in many different ways to help grow your business.
On average, more than two billion people around the world use Facebook products every day
Through this large global audience, you can reach new and existing customers who want to know more about your business. so let them know.
People use Facebook to stay connected.
On Facebook, people can keep in touch with friends, family and businesses. People use Facebook to share what matters to them and to discover what’s going on in the world.
Through free business tools, paid ads or a mix of both, Facebook products can help you grow your business and reach people who are most likely to be interested in your products or services. see how local businesses use Facebook, to utilise how to promote your business.
Polished Crown Studio, a Chicago-based hair salon, replaced a booking app with Appointments on Facebook. This resulted in faster response times and a 40% increase in appointment bookings in five months. How about trying this?
Appointments on Facebook is free for businesses to use. Through Appointments, clients can visit Celeste’s business Page and choose the Book Now button, or use Messenger to select the “Can I book an appointment?” option. So these are a few ways of generating new business.
Build a community
Facebook offers a variety of free features to engage with your customers. You can post updates, pictures and videos to communicate with your customers. You can also message them directly. More people answer on Messenger than a email.
Use business tools
Facebook offers free business tools that can further enhance your Page and help you achieve your goals. You can create events, manage appointments, hire employees and sell your products directly on your Page.
Understand your customers
Facebook offers free Page Insights to help you understand the actions that people take on your Page. You can learn what your customers care about and how often they interact with posts on your Page
Businesses of all sizes use Facebook, to help reach their business goals. In fact, there are more than 140M monthly active businesses across the Facebook family. See how businesses all over the world, such as Sasa Sushi, Classy Claws and Polished Crown use Facebook, to promote their business and achieve results.